Four years ago I voluntarily sold my old domain name (WorldTeach.com) to accommodate WorldTeach.org because I was receiving a lot of their traffic by mistake. Since most search engines rank sites according to the number of other sites that link to you, "TeachItaly.com" had to start from scratch.

While I was working my way up the search engine rankings a few competitors moved into my niche, even though they aren't specifically about Italy. They have, or suddenly created, one or two pages about Italy and sell expensive products (e.g. certificate courses) that aren't specific to Italy, and create the mistaken impression that certificates are necessary in "Italy or any other country."

Such unscrupulous companies enjoy high positions on the search engines because their sites as a whole have more links than I do, not because their content is of higher quality or more relevant to Italy. As any human-based ranking can plainly see, I'm still the only web resource specifically about teaching in Italy!

- Frank Adamo. (For my personal author bio, see the back cover of the printed version of the book Teach English in Italy.

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